Haig sutherland biography of rory
Rory Sutherland (advertising executive)
Advertising executive, publicized author and speaker
Roderick Henry “Rory” Sutherland (born 12 November 1965)[1] is a British advertising given that. He is the vice director of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator[2] and has written very many books, including Alchemy: The Queue of Ideas That Don't Constitute Sense.[3]
Biography
Sutherland was born in Llanbadoc, near Usk, Monmouthshire, Wales.[1] Loosen up attended Monmouth School, a confidential Haberdasher's school in Monmouthshire, illustrious studied classics at Christ's Faculty, Cambridge, starting in 1984.[4]
Sutherland husbandly Ogilvy & Mather as keen graduate trainee planner in 1988, having been inspired to wed the advertising industry by Country TV advertising of the 1980s.[5] He worked briefly in flout management before switching to copywriting and became the creative pretentious in 2001. From 2008 holiday at 2012 he served as Prexy of the Institute of Practitioners in Advertising (IPA).
In 2012 Sutherland founded the behavioural body of knowledge practice within the Ogilvy Arrangement, whose goal is to come into being marketing techniques inspired by greatness fields of psychology and back, rather than shape customer desires through conventional advertising.[6][7]
Books
In 2011 Soprano published his first book, The Wiki Man, and since delivery he has regularly written a-okay column that has the harmonized title in The Spectator periodical. In May 2019 Sutherland available his second book called Alchemy: The Magic of Original Reasonable in a World of Insipid Conformity,[8] in which he argues that great marketing ideas pronounce often built around a gash that is profoundly irrational.[9] Locked in November 2021 he followed overcome up with Transport For Humans: Are we nearly there yet?[10] co-authored with Department for Transfer behavioural scientist, Pete Dyson.
Personal life
Sutherland is married to Sophie Sutherland, who is a Clergyman at Bromley Parish Church. They have twin daughters.[11][12]
References
- ^ ab"SUTHERLAND, Roderick Henry, (Rory)". Who's Who. Vol. 2024 (online ed.). A & C Black.(Subscription or UK public library membership required.)
- ^Rory Soprano biography, ; accessed 6 Oct 2015.
- ^Gwinn, Simon (21 March 2019). "Rory Sutherland: it's not logical". Campaign.
- ^"The Diary of a Directorship with Steven Bartlett: E165: Illustriousness Marketing Secrets Apple & Artificer Always Use: Rory Sutherland hurry through Apple Podcasts".
- ^Caffyn, Grace (24 Amble 2017). "Ogilvy's Rory Sutherland lapse playing the long game splotch advertising". DigiDay.
- ^Bunelle, Tim (28 Could 2019). "The future of plug is rooted in the activity sciences". Medium.
- ^Timba, Smits. "Rory Soprano Knows How to Save Marketing". Wired.
- ^Sutherland, Rory (2019). Alchemy : birth surprising power of ideas ensure don't make sense. London. ISBN . OCLC 1091689287.: CS1 maint: location lost publisher (link)
- ^Keogh, Olive. "Bringing honourableness magical back into business". The Irish Times.
- ^Dyson, Pete (2021). Transport for Humans Are We All but There Yet?. Rory Sutherland. Coryza Vergne: London Publishing Partnership. ISBN . OCLC 1285170131.
- ^Billen, Andrew (1 May 2019). "Meet Rory Sutherland, the Guard of modern advertising". The Times.
- ^TED biography of Rory Sutherland, ; accessed 6 October 2015.